Scope & pricing · Contractor program
More booked estimates. Without waiting on referrals.
We film at your job site, run your Meta lead ads, and text every new lead within 60 seconds — so the people who fill out your form end up on your calendar instead of calling the next guy.
● Pilot rate open · 3 contractor spots this quarter
Why good contractors stay busy-ish
The work isn't the problem
You do better work than half the guys winning bids in your area. Three things are usually costing you the jobs — none of them are skill.
Referrals have a ceiling
They're free and they close easy, but you can't turn them up when December gets quiet. Your pipeline is capped at how many people already know you.
Leads go cold in minutes
A homeowner filling out a form at 7pm is messaging three contractors. Whoever texts back first usually gets the estimate.
Nobody can see your work
The best-known contractor in a city is rarely the best one. It's the one homeowners have already watched on their phone before they ever call.
Scope & pricing
Here's exactly what you get
Same way you'd hand a homeowner an estimate. Line items, what's included, what isn't, and the number.
Lead + Content Program
Monthly retainer · 90-day program
Included in scope — every month
| Line item | Qty |
|---|---|
| Finished ad videos2 concepts × 2 hooks, so we can see which angle actually pulls | 4 |
| Original organic reelsJob walkthroughs, before/afters, price education — the stuff that builds trust before they call | 4 |
| Edited photosWeb + high-res, yours to use on your site, Google profile and proposals | 10 |
| On-site shoot dayWe come to your job site. Up to 3 hours, one location | 1 |
| Meta lead campaign — build & managementInstant forms with pre-qualifying questions so you're not calling tire-kickers | Ongoing |
| CRM + instant follow-upAuto-text in 60 seconds, missed-call text-back, booking link, pipeline from New Lead to Won | Ongoing |
| Onboarding & system buildoutNormally $1,200 — waived at the pilot rate | Included |
| Monthly reportLeads, cost per lead, booked estimates, and which creative drove them | 1 |
Standard rate $2,500/mo · pilot rate locked 12 months
Not included — so there are no surprises
- Meta ad spend. Paid on your card, straight to Meta — never to us. Budget $1,000/mo minimum ($33/day); most roofing and remodel budgets run $1,500–$2,000/mo.
- Website build. Separate scope, quoted on its own if you need one.
- Travel past 40 round-trip miles. $0.70/mile after that, plus parking and tolls.
If that's not the right fit
Two other ways in
Not everyone is ready to put money behind ads, and some crews need double the volume. Same team either way.
Organic Essentials
Not ready for ad spend yet
- 4 original reels
- 10 edited photos
- 1 shoot · up to 2 hours
- No ad spend required
Lead + Content Plus
Multiple crews, bigger territory
- 8 ad videos + 8 original reels
- 20 edited photos
- 2 shoots · up to 2.5 hours each
- Everything in the program above
Recent work
This is our own footage
Every frame on this page came off a real job site we shot. No stock, no templates — your content looks like your work because it is your work.
First 30 days
How it actually runs
Onboarding & buildout
One call to lock your services, service area and job types. We build the CRM, the pipeline, the instant text and the booking link. Your ad account gets set up properly under your business.
Shoot day at your site
We show up where you're already working. Up to 3 hours, and you talk about jobs you've done a hundred times. No script to memorize, no studio.
Ads live, content posting
Four ad videos into a Meta lead campaign with a pre-qualifying form. Organic reels start going out so people who look you up see a real business.
Leads hit your phone
Every lead gets an automatic text inside a minute and lands in your pipeline. You work the ones that answer. We watch cost per lead and swap creative on what's underperforming.
Straight answers
What you're probably thinking
I tried Facebook ads before and got garbage leads
Usually two reasons. The form had no qualifying questions, so anyone bored could fill it out. And nobody followed up fast enough, so the ones who were real went cold. We put pre-qualifying questions in the form — job type, timeline, property type — and every lead gets a text inside 60 seconds whether you're on a roof or at dinner.
I don't want to be on camera
Most guys say that on the first call. You don't need to perform. We film the work — walkthroughs, before/afters, materials, the crew — and if you're on camera at all, you're answering questions you already answer for homeowners every week. We edit around whatever you're comfortable with.
What am I paying for versus ad spend?
Two separate things. The $2,000 is our fee — filming, editing, ad management, the CRM, the follow-up automation and reporting. Ad spend is yours, on your card, going straight to Meta. We never touch it. Budget at least $1,000/mo on top of the retainer.
What if it doesn't work?
It's a 90-day program because ads need a real test window, and then it's month to month — no auto-renew, no cancellation fee. We're not going to promise you closed jobs; we don't control your sales. What we do control and report on every month: leads, cost per lead, booked estimates and which creative produced them. If those numbers aren't moving, you'll see it before we do.
Will you work with my competitor down the street?
We don't take the leads we generate for you and hand them to another contractor — period. In a big metro there's room for a few crews who'll never cross paths. In a smaller market, if you're spending real money with us, we're not bringing on your direct competitor.
How fast do we start?
Onboarding begins once payment is in, because we're scheduling editors and a shoot day ahead of time. From there it's about two weeks to ads live.
Next step
30 minutes and you'll know if this fits
Tell me your trade, your service area, and how many jobs you want next month. If we're not the right fit I'll say so on the call and point you somewhere better.
No pitch deck · No pressure · No follow-up spam